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Civil Service Pension with an average employer contribution of 27%
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About the job
Job summary
The Department for Business and Trade (DBT) brings together business expertise and world-class trade negotiators under the vision of making the UK the best place to start and grow a business – driving growth, increasing jobs, and raising wages and living standards.
DBTs international marketing team is offering the rare opportunity for a Deputy Head of International Marketing to support its award-winning and innovative international marketing campaign in a dynamic and energised marketing team.
The Deputy Head of International Marketing will work across the GREAT Global Trade (GGT) campaign, the UK Governments flagship international marketing campaign. The GGT promotes the UK as a premium destination for overseas buyers and investors. It is a central part of the Governments world-renowned GREAT Britain and Northern Ireland campaign, showcasing the best of what our whole nation has to offer to inspire the world and encouraging people to visit and do business, invest, and study in the UK.
Working alongside creative professionals across the department, wider government as well as with industry-leading creative and media agencies will provide you with an excellent platform to gain experience and develop your marketing career.
You will be responsible for ensuring our communication and marketing activity is insight-based, audience-focused and delivers measurable outcomes in support of DBT business priorities. You will work collaboratively across the Department and the business network to provide campaign leadership.
Job description
This is an exciting opportunity to lead international work spanning the marketing mix, from above the line and PR campaigns to low cost and no cost activities. The successful candidate will be required to:
- Deliver effective, measurable, and transparent marketing outcomes through campaigns paid and low-cost/no-cost.
- Develop a flexible team across multiple projects in parallel ensuring people management and operational management as the highest priorities for the team.
- Build effective relationships with senior stakeholders to ensure successful campaign delivery and to enhance the reputation of our team and the UK Government.
- Work closely with the leadership team in HQ and internationally to support the Communications and Marketing Global Hub in Hong Kong.
- Develop audience driven, evidence based integrated marketing campaigns in support of DBT priorities, underpinned by robust evaluation.
- Deliver against international campaign objectives by taking ownership of paid activation across channels lead generation and awareness.
- Oversee the production of campaign content/collateral and briefing products to support the strategic approach of the campaign.
- Respond efficiently and effectively to commissions from Ministers, special advisers, and senior teams across DBT/HMG as business priorities emerge.
- Support an engaged and high-performing international marketing function.
- Maximise the return on investment from budgets allocated for marketing activity and ensure spend is properly managed.
- Liaise with the business, including agencies and international posts, to understand their needs, enhance existing relationships in place, improve internal collaboration and advise on the role marketing can best play.
- Work closely with insight and evaluation colleagues to ensure campaign strategies are insight led and outcomes measurable. Work with them to develop reporting dashboards as required by the leadership team.
- The successful candidate will have direct line management responsibility. They will be a motivational leader who will support and raise the capability of the team, by ensuring that all parts function smoothly and to a high standard.
Hybrid Working
The role will be based in either London or Darlington. You will be asked to express a location preference during the application process.
Please be aware that this role can only be worked from within the UK and not overseas.
Informal hybrid working arrangements will be available as agreed with the vacancy manager and in line with the requirements of the role.
Appointments will be made to candidates in merit order based on location preferences.
Most DBT employees will be working a hybrid pattern, spending 2-3 days a week (pro rata) in an office, on average. If your office location is London, you will be eligible to receive London weighting.
For this role, the Department will not consider sponsoring a visa or issuing a Certificate of Sponsorship. Please note we are unable to offer advice on any Visa and Immigration cases.
Person specification
Essential Criteria
- Strategically minded with a strong delivery background in marketing campaigns.
- Able to understand ROI and the importance of delivering strong marketing campaign results.
- Digital marketing campaign experience and an understanding of direct response channels.
- Experience in interpreting data to problem solve and drive strategy and campaign planning.
- Excellent relationship management skills and experience of managing internal and external stakeholders (including media, creative agencies etc.).
- Strong leadership skills; this role requires a highly motivated individual with the ability to take ideas and turn them into a reality.
- Initiative and an enthusiasm for hard work. This is a demanding role so a track record of managing multiple complex marketing tasks to tight deadlines is essential
- Experience of working to tight deadlines and managing uncertainty and complexity to achieve objectives.
- Financial skills managing budgets and ensuring financial accountability.
- Strong written, verbal and interpersonal skills with the ability to communicate with colleagues and external stakeholders at all levels.
- Ability to work as part of a team and deliver challenging individual objectives.
Desirable Criteria
- Paid B2B campaign experience
- International marketing campaign/s delivery
- Managing creative and media agencies
Personal Attributes & Skills
This role requires a creative, organised individual with well rounded experience across communications and PR.
The right candidate will:
- Have a passion for marketing and be a strong team player with a positive attitude who is willing to get stuck into a wide range of projects.
- Have strong interpersonal skills, be a clear and confident communicator, and can engage at senior levels across Government and industry.
- Have a proactive and positive attitude, including the desire to make things happen and resilience in the face of challenge.
- Have the ability to manage several concurrent priorities, projects and a team is also important, as this role requires delivering a number of ongoing work streams in parallel.
Support in applying for our vacancies is available by joining a virtual Candidate Support Session. These sessions include helpful tips and advice on the recruitment process, from application to interview.
Behaviours
We’ll assess you against these behaviours during the selection process:
Benefits
£14,040 towards you being a member of the Civil Service Defined Benefit Pension scheme.
Find out what benefits a Civil Service Pension provides.
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%
Things you need to know
Selection process details
Interviews for this vacancy will be conducted virtually. We will, however, consider in-person interviews by exception.
Please ensure that you check your emails regularly as all updates from us will be sent to you this way.
Sift will take place week commencing 14/08/2023.
Interviews will take place week commencing 28/08/2023.
As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.
Please align your CV with previous skills and experience. Maximum of 2 A4 pages.
In your Personal Statement, please explain your motivation for applying for this role and the extent to which you satisfy the essential criteria of the role. Maximum word count of 750.
Should a large number of applications be received, an initial sift may be conducted using the CV. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
New entrants are expected to join on the minimum of the pay band.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
The Department for Business & Trade embraces and values diversity in all forms. We welcome and pride ourselves on the positive impact diversity has on the work we do, and we promote equality of opportunity throughout the organisation.
Please note harmonised terms and conditions are attached. Please take time to read the document to determine how these may affect you.
Further Information
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to the Department for Business & Trade from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
- Contact Government Recruitment Service via dbtrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
- Complete the Assistance required section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.
Vetting Requirements – SC
All security clearances require you to provide evidence of your UK footprint where you have been physically present in the UK.
The requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years.
Failure to meet the residency requirements will result in your security clearance application being rejected.
If you require SC clearance you will need to provide evidence of the below requirements.
Checks will be made against:
- Departmental or company records (personnel files, staff reports, sick leave reports and security records).
- UK criminal records covering both spent and unspent criminal records.
- Your credit and financial history with a credit reference agency.
- Security Services records.
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles (opens in a new window).
Apply and further information
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Contact point for applicants
Job contact :
- Name : Julie Ledesma
- Email : Julie.Ledesma@trade.gov.uk
Recruitment team
- Email : dbtrecruitment.grs@cabinetoffice.gov.uk
Further information
If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email: Resourcing@trade.gov.uk.
If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.
For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Click here to visit Civil Service Commission/Complaints.
