Insight and Evaluation Manager

We recognise the challenges that people with protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.

Can you confidently distil wide-ranging and complex data and research into clear, actionable communications insight?

Have you got strong analytical skills and a passion for working with both data and communications?

Do you enjoy making an impact and utilising your skills to influence others?

If so, we’d love to hear from you!

This is an exciting opportunity to join the Communications team within the Department for Transport. Your role as an Insight and Evaluation Manager will be interesting and varied. You will be responsible for enabling colleagues across Communications to embed insight and evaluation at the heart of everything we do.

You will manage qualitative and quantitative research agencies and projects; manage the department’s social media listening contract and ensure colleagues are trained and able to use the system; deliver regular insight updates to Ministers, Special Advisers and senior stakeholders across the Department and government; ensure that all communications colleagues have access to the latest insight on public attitudes and behaviour related to key transport issues; lead the communications evaluation products and cycle; ensure that insight and evaluation are embedded in all communications planning to a high standard. 

Responsibilities include but are not limited to:

• Gather and generate communications insight from a wide range of internal and external sources, including by commissioning bespoke research projects (both quantitative and qualitative) and analysing the results;
• Turn insight into concise, actionable recommendations, making sure that DfT’s audiences are at the centre of communications strategies and delivery;
• Help to design, implement and oversee the communications evaluation cycle to measure the impact of communications, including media and digital activity, and inform continuous improvement;
• Share insight and evaluation findings in an engaging and impactful way, including with Special Advisers, Ministers and senior leaders.
• Use social media monitoring / listening tools to build audience insight, and measure and improve the impact of our own social media and other communications activity.

For further information, please see the attached Role Profile.

As the successful candidate, you will have:

• Excellent spoken, written and visual communications skills, including the ability to visualise data in clear and impactful ways;
• Strong analytical skills, and the ability to scrutinise qualitative and quantitative data and identify key findings;
• Knowledge and experience of qualitative and quantitative methods of generating insight;
• Strong knowledge of Excel, PowerBI, PowerPoint and other tools relevant to analysing data/research, developing evaluation dashboards and presenting findings in an accessible and engaging way;
• Experience and skills to confidently influence communications strategies and campaigns, providing insight, advice and challenge, and training;
• Knowledge and ideas that will help us to continuously improve our evaluation and insight function;
• Experience/ confidence to work with a range of stakeholders, including senior leaders, and experience of managing research suppliers;
• Strong project management skills, the ability to manage competing priorities, and deliver to tight deadlines;
• Experience of evaluating a range of communication methods and market activity – including digital research.

Additional Information:

A minimum 60% of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance. 

This role may require occasional travel to other DfTc offices.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement, for the successful candidate to be able to work at least 30 hours per week. 

To ensure we can offer an Insight and Evaluation service throughout the week, we are looking for someone who can work on Fridays as part of their working pattern.

We’ll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Seeing the Big Picture
• Working Together

We only ask for evidence of these behaviours on your application form:

• Communicating and Influencing

We’ll assess you against these technical skills during the selection process:

• Government Communication Service Competency Framework – Technical Specification – Insight

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Find out more about what it’s like working at the Department for Transport . 

https://careers.dft.gov.uk/our-agencies/department-for-transport-central/

Job contact :

• Name : Lizzie Harris
• Email : lizzie.harris@dft.gov.uk

Recruitment team

• Email : dftrecruitment.grs@cabinetoffice.gov.uk