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Civil Service Pension with an average employer contribution of 27%
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Digital
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About the job
Job summary
Job description
How would you like to help transform the way the government speaks to the UK public?
The No10 Digital Team is growing and we are looking for a Deputy Head of Digital, responsible for audience development and insight, to help lead the transformation of our comms and instil a data-led culture at the heart of everything we do.
The team is responsible for setting the agenda for digital strategy, creative and content across Whitehall, as we seek to find ways to increase creative ways to increase engagement with the public in digital channels.
The successful applicant will have a strong track record in audience management for a national brand or government organisation and will have an instinct for turning data into actionable insight.
They will also have good ideas on how to deliver audience growth across all digital channels and be adept at presenting dashboards and data analysis in a clear and digestible way.
They will be called upon to offer up-to-the-minute insight and analysis to senior stakeholders across government, including the Prime Minister.
Person specification
Responsibilities of the role
- To drive decision making across Digital by delivering inspirational analysis, research and audience planning, gaining the commitment of decision makers to audience analytics, research and planning as an integral part of the decision-making process
- To help develop and deliver the strategic direction of the digital communications team, working collaboratively with colleagues in press, policy and events to improve the impact of the work of the Prime Minister and No10
- To work closely with the other Deputy Heads of Digital to deliver a robust set of performance metrics and agree those metrics with the PM and his team
- To ensure that all new products have audience needs at their heart
- To prioritise activity by identifying and pursuing PM priorities
- To lead and develop talent within the team
- Identify key trends and influencers from a broad range of areas including but not limited to tech, fitness, music and nutrition
- Take responsibility for maximising value from our data analytics and insight tools and platforms
- Integrate up-to-date secondary research from established sources such as Office National Statistics, Cabinet Office, Government Communications Service, central government polling, secondary research agencies (YouGov) and other credible sources.
- Write SMART objectives for comms campaigns based on audience insight
- Deliver insight/evaluation briefings as required to share knowledge and best practice across Whitehall
Essential Skills & Experience
- An in-depth knowledge of relevant research, insight and analytic techniques, ideally in a government, internet, mobile or broadcast environment
- A sound understanding of analytical tools, quantitative and qualitative research and planning methodologies, with an ability to devise new ways of better exploiting data, identifying insights and presenting information in a stimulating and actionable way for maximum impact
- A thorough technical understanding of media measurement across different platforms, particularly new digital metrics
- Experience of running an audiences team
- Experience of managing stakeholder relationships at a senior level
- Experience of developing and implementing a strategic direction for a team or service
- Demonstrable experience of having successfully led, motivated and developed a team of professionals
- Experience with GA, Brandwatch, Sprout Social or equivalent platforms
- Strong understanding of the social media landscape and audience trends
Desirable Skills & Experience;
- Effective negotiation, presentation and time management skills
- Project management experience is an advantage
- Dashboard building skills
- Query writing experience
Behaviours
We’ll assess you against these behaviours during the selection process:
Benefits
£15,064 towards you being a member of the Civil Service Defined Benefit Pension scheme.
Find out what benefits a Civil Service Pension provides.
- Learning and development tailored to your role.
- An environment with flexible working options.
- A culture encouraging inclusion and diversity.
- A Civil Service Pension which provides an attractive pension, benefits for dependants and average employer contributions of 27%.
- A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.
Things you need to know
Selection process details
Application process
Please include a CV and use the Personal Statement to explain how your skills and experience make you a suitable candidate for the role. Further details around what this will entail are listed on the application form.
In no more than 750 words please use the Personal Statement to explain how your skills and experience make you a suitable candidate for the role.
Selection process
Should a large number of applications be received, an initial sift may be conducted using the Personal Statement. Candidates successful at sift will be invited to Behaviour & Strength based interview where they will also be asked to bring with them a presentation which demonstrates their suitability for the role. Further information will be shared with candidates who pass sift.
Expected timeline (subject to change)
- Expected sift date Mid July
- Expected interview date/s Late July
- Interview location – TBC
Reasonable adjustments
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via cabinetofficerecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
Complete the Assistance required section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.
Further information
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘contact point for applicants’ section.
Please note that this role requires SC clearance, which would normally need 5 years UK residency in the past 5 years. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.
Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.
New entrants are expected to join on the minimum of the pay band.
Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
A reserve list will be held for a period of 12 months, from which further appointments can be made.
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles (opens in a new window).
Apply and further information
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Contact point for applicants
Job contact :
- Name : No10 Recruitment
- Email : No10Recruitment@no10.gov.uk
Recruitment team
- Email : cabinetofficerecruitment.grs@cabinetoffice.gov.uk
Further information
If you are not satisfied with the response you receive, then you can contact the Civil Service Commission at info@csc.gov.uk. For further information on the Recruitment Principles. and bringing a complaint to the Civil Service Commission, please visit their website at: https://civilservicecommission.independent.gov.uk.
