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Civil Service Pension with an average employer contribution of 27%
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Loan
Secondment
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Environment and Sustainability
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About the job
Job summary
Never has there been a more important time for trees and forests to help tackle the climate emergency and provide a much-needed sanctuary for people and wildlife. Our government are committed to trebling woodland creation rates across the UK by the end of this Parliament. This acceleration in current planting rates in England will contribute to meeting the net-zero by 2050 ambitions and governments wider environmental targets.
The Forestry Commission is working together with the Department for the Environment, Food & Rural Affairs (Defra) to support the forestry sector, landowners, farmers, stakeholders and communities in the delivery of these ambitions. We aim to expand, protect, improve and connect woodlands across the country. If you are passionate about the role of trees, woodlands and forestry in creating a better future for England, and want to play a key part in realising that, we want to hear from you.
By joining the Forestry Commission, you will become part of a team of passionate, committed colleagues, and be able to build on a wealth of expertise to take this ambitious work forward. You will be able to make your mark by helping the Forestry Commission to revolutionise how we work together and reach new audiences. Our staff engagement levels are consistently well above the Civil Service average and staff turnover is well below. We value our people, we look after them, and we will look after you. We hope you will join us for the challenge.
This role sits within the Marketing, Communications and Engagement team which aims to raise awareness of trees and woodlands, boost external engagement, and drive behaviour change amongst target audiences.
Job description
The purpose of the role is to lead national support of regional Marketing, Communications & Engagement (MC&E) activity, deliver operational communications plans, manage email marketing, and coordinate any media opportunities.
Key Work Areas
You will:
Regional MC&E implementation
- Manage regional MC&E implementation support from within the national team, working closely with Area Marketing & Communications Managers and Engagement Officers on tailored activity in line with regional plans. This will include email creation and deployment, regional campaign roll-out, and new content creation (working closely with Content team)
- Lead on national projects for regional implementation, to create and enhance MC&E opportunities with our audiences
- Manage multiple regional projects from a national perspective to ensure a consistent approach to promotion and engagement activities across our five regional teams
- Collaborate with regional teams to establish strong relationships and ensure effective coordination of project activities
- Act as point of escalation for regional Mailchimp activity and oversee regional templates.
- Ensure cross-Area awareness and alignment with developing MC&E activity, to allow for sharing of ideas and avoid reinventing the wheel
- Identify opportunities to enhance MC&E activity across regions, by staying up-to-date with area implementation plans and latest market/industry trends
- Support regional teams with ad hoc tasks and projects as required
- Work with external suppliers to deliver high quality goods and services
- Ensure relevant national resources are available to Area teams
- Monitor and report on MC&E activity, communicating results and recommendations to key internal stakeholders
Email marketing
- Oversee and lead all Mailchimp activity for Forest Services, including managing national ealerts and overseeing regional activity including monthly newsletters.
- Manage email template creation and maintenance
- Take responsibility for integration of Mailchimp into CRM system on an ongoing basis.
- Conduct regular email marketing monitoring and evaluation activities to track performance, including reviewing data, preparing reports, and analysing results against established objectives and peer performance
Operational Comms
- Manage external operational communications to customers about grants, regulations and other announcements in line with agreed comms plans, working closely with the wider Marketing & Comms team and Defra Comms team.
Media
- Attend weekly Defra media meeting and pass opportunities or updates through to the wider team
- Highlight any regional media opportunities that may be nationally relevant to the Defra Comms team
- Work with regional teams on good news stories, and support as needed to publish (whether regionally or nationally)
Person specification
ESSENTIAL
- Experience of full breadth of marketing activities and channels
- Experience of using email marketing tools to execute campaigns to drive engagement, including coordinating email development, audience segmentation, testing, and analytics
- Experience of defining and tailoring promotional activities for a range of audiences
- Strong interpersonal skills, able to build and maintain effective working relationships
- Team player
- Highly organised, with a high level of attention to detail
- Ability to prioritise
- Excellent verbal and written communication skills
- Competent with Microsoft Office
DESIRABLE
- Project management experience
- Experience of land management, land use change or forestry promotional campaigns
Behaviours
We’ll assess you against these behaviours during the selection process:
Benefits
£9,721 towards you being a member of the Civil Service Defined Benefit Pension scheme.
Find out what benefits a Civil Service Pension provides.
A Civil Service pension.
A range of family friendly benefits.
An environment with flexible working options.
Learning and development tailored to your role.
A culture which promotes a diverse and inclusive work environment.
A range of wellbeing benefits including discounted Civil Service Healthcare, access to an Employee Assistance Programme 24/7, Bike to Work Scheme, plus many more.
25 days annual leave, with 1 additional day for each years service up to 5 years (pro rata), plus 10.5 bank holidays/privilege days (pro rata)
Ability to buy or sell 5 days annual leave.
3 days volunteering per year (pro rata).
We aim to provide a great place to work, whichever location you work from. Blended working forms part of our flexible and inclusive approach to future ways of working. It is an informal arrangement which gives you the option to work some of the week from home, and some of the week from our Forestry Commission workplaces, subject to role requirements, business needs, and regular review. Informal blended working arrangements will be available as agreed with the line manager. Further information will be available for candidates invited to interview.
Things you need to know
Selection process details
This is a Temporary Appointment until 31st March 2025 with the possibility of extension or permanency but no guarantee.
As part of the application process, you will complete the following:
1. A tailored CV setting out your career history, with key responsibilities and achievements. Please ensure you have provided reasons for any gaps within the last two years.
2. A personal statement in no more than 750 words please provide details of how you meet the criteria of the person specification.
Further details around what this will entail are listed on the application form.
At interview, you will be assessed against Behaviours, Strengths and Experience.
Indicative timeline:
– Shortlisting to take place w/c 18th December 2023.
– Interviews to be carried out on 4th-5th January 2024.
Please be aware dates may be subject to change for both sifting and interviews.
We will be conducting online interviews with the use of Microsoft Teams or equivalent online communication methods. Candidates would therefore require access to a computer and internet at interview stage.
Further Information
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to Forestry Commission from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.
New entrants are expected to join on the minimum of the pay band.
Where a role has been identified as one which falls under the scope of the Public Sector English Language Requirements, within Part 7 of the Immigration Act 2016, it is essential that applicants should have the ability to converse at ease with members of the public and provide advice in accurate spoken English. Applicants will be assessed in the selection process in accordance with the requirements. 2022).
This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
Successful candidates if using their own private vehicle for business travel will need to comply with the Forestry Commission travel policy on CO2 emissions (115g maximum CO2/km from April
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via FCERecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
Complete the Assistance required section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles (opens in a new window).
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Contact point for applicants
Job contact :
- Name : FS Recruitment Team
- Email : fs.recruitment@forestrycommission.gov.uk
Recruitment team
- Email : fcerecruitment.grs@cabinetoffice.gov.uk
Further information
